Privacy Policy

1. Data Controller

The data controller responsible for your personal data is:

Electric Lady Tattoos
48 Crown Street
Reading, Berkshire
RG1 2SE

Email: info@electricladytattoos.co.uk

2. What Data We Collect

We collect personal data that you voluntarily provide to us when you contact us or book an appointment. This may include:

• Your name
• Email address
• Phone number (if provided)
• Details of your tattoo enquiry (design description, placement, size)
• Reference images you provide
• Your preferred artist

We do not collect sensitive or special category data through our website. Any health-related information relevant to your tattoo appointment (e.g. skin conditions, allergies) is discussed in person and handled in accordance with our studio's confidentiality procedures.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiry or booking request
• To arrange and manage your tattoo appointment
• To communicate with you about your design or consultation
• To maintain records of appointments for our business operations

The legal basis for processing your data is legitimate interest (responding to your enquiry and providing the service you have requested) and, where applicable, contractual necessity (fulfilling a booking you have made with us).

4. Who We Share Your Data With

We do not sell, rent, or trade your personal data to any third parties. Your data is shared only with the following:

• Dead Simple Computing Ltd — our website development and maintenance provider. They may have access to contact form submissions as part of website hosting and technical support. Dead Simple Computing is a UK-based company and processes data in accordance with UK GDPR.

We do not transfer your personal data outside the United Kingdom.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Enquiry data is retained for up to 12 months. Appointment and client records are retained for up to 6 years in line with our legal and business obligations. You may request deletion of your data at any time (see your rights below).

6. Cookies

Our website uses a minimal number of cookies to ensure it functions correctly:

• Consent cookie — Stores your cookie preference. No personal data is stored.
• Third-party embeds — Our site embeds Google Maps and YouTube videos, which may set their own cookies. Please refer to Google's privacy policy for details.

We do not use analytics tracking, advertising cookies, or any third-party marketing tools on this website.

7. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

• Right of access — You can request a copy of the personal data we hold about you.
• Right to rectification — You can request that we correct any inaccurate data.
• Right to erasure — You can request that we delete your personal data.
• Right to restrict processing — You can request that we limit how we use your data.
• Right to data portability — You can request your data in a structured, machine-readable format.
• Right to object — You can object to our processing of your personal data.

To exercise any of these rights, please contact us at info@electricladytattoos.co.uk. We will respond to your request within one month.

8. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Website: ico.org.uk
Helpline: 0303 123 1113

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

10. Website Provider

This website is designed, built, and maintained by Dead Simple Computing Ltd, a UK-based web development company. Any technical queries regarding the website can be directed to Dead Simple Computing via Electric Lady Tattoos.